Design & Iterations
Interaction design
The goal in designing the workflow was not to replicate the paper form exactly but to adjust and simplify each step, ensuring an easy process for users. Leveraging our back-end capabilities, certain fields can be pre-filled or removed as we already have that information on record, significantly reducing the time required for users to complete the form.
Drawing on previous research, I designed versions of LoFi wireframes and sought functionality and design feedback from our and design strategist, then made iterations.
Component-driven HiFi design
To maintain UI consistency across all transactions, we developed a workflow model with reusable components. Applying this model, I adapted the components for the loan and withdrawal use case in this particular flow.
In a life insurance policy, policyholders can initiate various actions, also known as transactions, such as changing an address or making a payment.
Entry point:
• Because the interest rate changes from policy to policy, the loan flow has to start under the specific policy page. The entry point starts under All Actions (page to be designed).
• When user’s policy does not have enough cash value, they cannot take a loan from the policy. In this case the Loan tile will be disabled.
Loan request:
• Users need to enter loan amount, tax withholding, and have a final review of the request.
• The progress of a user’s current step is saved if the user goes to a previous step for edits.
Delivery of payment:
Users have two options for payment - direct deposit or a check mailed to their addresses.
Confirm and sign:
• Users can review their input and edit any of previous steps.
• After e-signing the loan request, depending on the policy, the request could be instantly approved, or take 48 hours to process. If it is approved, we offer user a redirection to set up loan repayment under Billing & Payments tab of the app.
Agent support:
• Ensuring agent access throughout the flow allows for a) user support at any step, and b) timely notification to agents of changes from their clients, enabling the opportunity to proactively maintain active policies.
• Currently this function is not included in final design because it could be a platform-wide solution that we will explore in the future.