Curious about the world.
Hi there, I’m Ruping. Currently looking for product design opportunities!

Previously, I crafted experiences at Sureify to modernize the life insurance and annuity industry. My role involved designing intuitive policyholder servicing flows, engagement programs, and complex data tables.

Working within the dynamic startup environment, I enjoyed wearing different hats in user research, product thinking, and of course, UI/UX design. Beyond projects, I advocated for and take the lead in establishing some of the operations for our design team, such as user research and design QA processes.

Navigating through ambiguity is crucial to my work. I tackle challenges by asking meaningful questions, balancing user and business needs, and making trade-offs within technical and time constraints—all while prioritizing an uncompromised user experience. With an educator background, I bring a keen understanding and empathy for users, excelling at simplifying intricate problems and concepts into intuitive designs.

Outside my work life, I'm a creative soul – painting, capturing moments, and helping small businesses shine online. I'm also a firm believer in the magic of genuine human connections. Before moving back to SF, I founded SoCal UX designers - a lively design meetup group with over 800 members in Orange County. You can read more about it here.

Please do not hesitate to reach out and have a chat with me through LinkedIn or email! 😊